presents workshop


< Food & Beverage Products >

CARLSBAD • CA • JULY 22  2016

in partnership with

Art.Polina and consulting creative agency SCULPTOS conduct monthly workshops with hands-on approach covering the latest in Modern Branding and Marketing. Art.Polina’s Mission is to push boundaries in creative, innovational and analytical thinking among local business owners, in-house managers and creative teams, and to become a spot for network, share ideas and bring clarity in Brand’s direction.

Hera Hub Carlsbad provides amazing venue that allows to continue our mission of uniting local community together and strengthen good infrastructure for developing Brands that make our lives better.


Having thoughts about how to tell compelling STORY about your Brand?

This WORKSHOP-presentation with hands-on approach benefit for CEOs, manufacturers, start ups, product/brand managers of  Food or Beverage products who wants to get clear understanding on how to position and tell about Brand properly. Together we will cover several questions/themes like:

+ How to create Brand Value?

+ How to realize Brand Strategy in practical execution?

+ How to deal with Brand Story?

+ How to shine on a shelve brightly?

+ How to support Trust to your Brand?

+ Creative Component for F&B Products

+ Customization Method: Individual Approach to each Consumer

+ Consumer Journey: Creating Brand Milestones for each step

We invite you to participate, listen and take a real action towards expansion of your Brand. As a result you will receive invaluable insights about Brand development,  get clarity in direction, real blueprints for marketing optimization and working templates, and mainly we uncover methods on how to position your Brand as a Next Must-Buy Product.


Art Polina is Brand Sculptor, Strategist, Entrepreneur and founder of consulting creative agency SCULPTOS. During past 7 years she was Brand Manager at Nestle, Marketing Specialist at Coca-Cola, collaborated with lots of creative agencies including Ogilvy PR and McCann. Polina also led marketing activities at boutique agency MMG in Los Angeles, and coordinating communications at CNL TV Channel.

“I’m glad to do what I love and help numerous business owners with main things:


My story began when I was 13, under hot Asian sun I was working as street shampoo promoter wearing high heels and synthetic dress. Motivation was strong – $1 per hour! That was absolutely crazy! All childly stereotypes about life were broken, I opened new world of persuasion, advertising, showing off yourself,  how our small town was saturated with products and people around! I could read emotions, how humans were hustling on Christmas, and getting so satisfied and egocentric when holding huge shopping basket on the way out of store. It seemed people live for brand names! I was fascinated how usual products in reality make our lives much better! That is why today at SCULPTOS I’m fully dedicated to carving brands with Purpose for better future.”

Polina is based in San Diego, CA, collaborating with clients worldwide. She is very active runner.

  • 8.30 - 9.00 AM

    Intro/ Coffee/ Kick Off

  • 9.00 - 10.00 AM


  • 5 min

    Coffee Break

  • 10.00 - 11.00 AM

    Working on Templates, Blueprints, Q&A

What is the Date of Workshop “Brand Strategy: Food & Beverage Products”?

Workshop will be on July 22,  2016  at 8.30 -11.00 AM  in  “Hera Hub Carlsbad”  5205 Avenida Encinas Suite A, Carlsbad, CA 92008

I have an idea for my business, but haven’t started my business yet - should I participate in workshop?

Yes, it’s a great opportunity for you to plan ahead, prioritize and get valuable advise from specialists, real owners and even to listen questions among probably direct competitors.

Is it presentation only?

Workshop combines presentation and gives detailed templates and blueprints for later business application regarding Brand Building and Development.

What is the price for one ticket?

Ticket price is $50.  Early Bird (till July 15) – $40.   To buy ticket please register here.   

Can I talk to someone in person about Brand Development Services /Workshop?
Yes, please email to or call 760-586-8053
My company is few years old - can we participate in Workshop?
Yes, this place is a great Accelerator for your business! Not only it will help you to define Brand direction but you’ll meet like-minded owners, CEOs, manufacturers with possibility to talk personally.

Is your company interested in sponsoring Branding Workshop Series ? Please contact Polina at or call 760-586-8053 for more information.