IT’S ALL ABOUT STORY

Every Brand has a STORY. People buy not a product, but Emotion, Experience. We all need only “Bread and Circuses”, right? “Sweet Spot” is a Message that you as a Brand tell to the whole world. Stories that we compose are with emotional hook, clear in view, with own POV, energizing and memorable.

“SWEET SPOT” BRAND PACKAGE

STORY is a veil of memories, emotions, reactions, chain of actions based on some Values, heroic movements, downfalls, victories, revelations, motivations, moments of silence and roar. This mass creates a compelling story behind every powerful Brand. 

WHY TELLING THE STORY

Good story about Brand is emotional Hook when consumer decides either to buy or not to buy your product.

Easier to communicate with audience using simple words and real life situations.
Story narrates, not sells. People love hearing new stories daily.
WHAT TYPE OF STORIES WORK

Hollywood is #1 example on which stories bring high emotional and financial return to studios. These types are typical for real life as for personal brands as for products/services.

10 types of stories (from book “Save the Cat”)

1. “Monster in the house”.

2. “Golden Fleece” – films where hero goes on the road in search for something and winds up discovering something else.

3. “Out of the Bottle” – films like Bruce Almighty and Mask.

4. “Dude with a problem” – ordinary guy finds himself in extraordinary circumstances.

5. “Rites of passage” – film where a hero goes through something painful and only experience can offer solution.

6. “Buddy love” – me and my best friend (ex. Nemo).

7. “Whydunit” – detective.

8. “The fool triumphant” – fool or idiot who meets bigger guy and wins.

9. Institutionalized – tells stories about groups, institutions and families (ex. Godfather).

10. Superhero – extraordinary man finds himself in ordinary world (X-man).

WHERE TO TELL BRAND STORY
Story Videos, Commercials
Facebook Ads
Website
Social Media Channels
Articles & Blogs
Print Publications
Email Campaigns
Catalogs & Portfolio
Landing Pages
Retail Space
Show Room & Trade shows
Farmers Markets
“SWEET SPOT” PACKAGE ELEMENTS

+ Introductory call 60 min

+ Organizing proper Offerings

+ Me and my team write your Brand Story

+ Me and my team write one Email Advertising Campaign (chain of 5 ready to use emails)

+ Closing Call (60 min)

Ready to tell your story? Share your business view & get to know pricing!