Human Factor in Branding and Marketing for your Consumer. Why am I writing this? Internet masses are concentrated on selling tactics, marketing channels, actually on already existing paths for generating clients.Here comes a problem why most of them will crush soon: As one person said: “Young generation knows social...

What real Brand Strategist should focus on everyday Being Marketing and Branding Specialists in Coca-Cola and Nestlé opened my mind for several things: Everyday knock new door. Literally. I came to office in Coca-Cola in Asia and after 5 minutes of conversation near reception desk with...

Complete Mind Shift formed by Millenials and How to Deal with It   Core Purpose Consumers are becoming more refined and selective. People feel that the value between companies and consumers is exchanged unequally. Instead of feeling a sense of loyalty, a person spends their money and feels...